Digital Marketing Strategist
3 weeks ago
Transforming Digital Customer Engagement at Elanco
The B2B Digital Marketing Strategist plays a critical role in advancing Elanco's commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the organization.
This leader will ensure the execution of the automated processes and adoption of Elanco's multi-year transformation to an omnichannel customer engagement model across top 10 affiliates.
Key Responsibilities
- Thought Leadership
- Demonstrate forward-thinking mindset to continuously expand Elanco's digital marketing ecosystem.
- Design a roadmap by identifying digital engagement trends and transformative efforts focused on successful change management.
- Operationalize to Scale
- Proven experience with Agile – Scrum methodology to manage resources and outputs, drive best-value return and efficiency of the product.
- Enable digital product launch approaches that secure differentiation in the marketplace.
- Reporting/KPIs
- Use metrics to quantify campaign performance and measurable outcomes to drive best practices.
Requirements
- Bachelor's degree or equivalent experience.
- 5+ years of experience in digital marketing.
- B2B digital marketing experience.
- Excellent written and verbal communication skills in English.
About Elanco
Elanco is an EEO/Affirmative Action Employer and does not discriminate because of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.
Travel
Up to 15% international, depending on location. Passport required.
Why Work with Elanco?
We pride ourselves on fostering a diverse and inclusive work environment.
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