International B2B Digital Marketing Strategist

7 days ago


Hook, Greater London, United Kingdom Elanco Full time

At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

This role will shape Elanco's Digital Marketing Transformation and help to establish the foundational framework, campaign strategy, and KPIs to maximize the value of the Veterinary customer experience.

The B2B Digital Marketing Strategist is responsible for the thought leadership, strategy, plan development, and implementation of Elanco's digital customer engagement activities in Region International.

This role will work cross-functionally with the Customer Engagement Global team, Elanco IT, and Sales and Marketing leaders across our top 10 International affiliates.

This leader will ensure the execution of the automated processes and adoption of Elanco's multi-year transformation to an omnichannel customer engagement model across top 10 affiliates.

The ideal candidate will have a proven track record of change management programs and influencing an organization without authority.

Key responsibilities include:

  • Thought leadership: Demonstrate forward-thinking mindset to continuously expand Elanco's digital marketing ecosystem.
  • Operationalize to scale: Proven experience with Agile – Scrum methodology to manage resources and outputs, drive best-value return and efficiency of the product.
  • Drive campaign strategy: Create pilot campaigns, manage A/B testing processes to test and learn and translate outcomes into actionable strategies.

Requirements include:

  • Bachelor's degree or equivalent experience
  • 5+ years of experience in digital marketing
  • B2B digital marketing experience
  • Excellent written and verbal communication skills in English

Additional skills and preferences include:

  • Experience with Customer Lifecycle Journey development to deliver customer engagement across the buyer's journey.
  • Experience with monitoring campaign performance, identifying areas for campaign optimization and communicating these recommendations to business partners.
  • Experience steering campaign strategy to align communications across multiple channels.

Elanco is an equal opportunity employer.



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