Digital Marketing Transformation Specialist

2 days ago

Hook, Greater London, United Kingdom Elanco Full time

{"h3": "Job Summary", "p": "Elanco is seeking a Digital Marketing Transformation Specialist to shape the company\u2019s digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the organization.

Key Responsibilities:

\u2022
Demonstrate forward-thinking mindset to continuously expand Elanco\u2019s digital marketing ecosystem.
\u2022
Take ownership of strategic customer journeys including customer insights, end-to-end project deployment, monitoring performance, with bias to action through experimentation to scaling.
\u2022
Partner with IT to build the technical foundation for personalized customer journeys, allowing brand teams to attract and convert qualified leads for sales.

Requirements:

\u2022
Bachelor\u2019s degree or equivalent experience.
\u2022
5+ years of experience in digital marketing.
\u2022
B2B digital marketing experience.
\u2022
Excellent written and verbal communication skills in English.
\u2022
Experience with monitoring campaign performance, identifying areas for campaign optimization and communicating these recommendations to business partners.
\u2022
Exposure to technology platforms for content distribution, mobile technologies, digital merchandising, digital design, user experience, digital marketing, and CRM.
\u2022
Understanding of how customer behaviors and technology are impacting animal health.
\u2022
Understanding the value of a CRM tool and how to incorporate in an omnichannel digital strategy.
\u2022
Experience driving and executing complex projects and the ability to create simplicity out of a complex situation.

Elanco is an EEO/Affirmative Action Employer and does not discriminate because of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

Travel: Up to 15% international, depending on location. Passport required.

", "h3": "Key Qualifications", "ul": [{"li": "Bachelor\u2019s degree or equivalent experience."}, {"li": "5+ years of experience in digital marketing."}, {"li": "B2B digital marketing experience."}, {"li": "Excellent written and verbal communication skills in English."}, {"li": "Experience with monitoring campaign performance, identifying areas for campaign optimization and communicating these recommendations to business partners."}, {"li": "Exposure to technology platforms for content distribution, mobile technologies, digital merchandising, digital design, user experience, digital marketing, and CRM."}, {"li": "Understanding of how customer behaviors and technology are impacting animal health."}, {"li": "Understanding the value of a CRM tool and how to incorporate in an omnichannel digital strategy."}, {"li": "Experience driving and executing complex projects and the ability to create simplicity out of a complex situation."}], "h3": "EEO Statement", "p": "Elanco is an EEO/Affirmative Action Employer and does not discriminate because of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

", "h3": "Travel", "p": "Up to 15% international, depending on location. Passport required.

"}

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