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International B2B Digital Marketing Strategist
2 months ago
About Elanco
At Elanco, we're a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. Our vision is to 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – aims to advance the health of animals, people, the planet, and our enterprise.
Our Culture
We pride ourselves on fostering a diverse and inclusive work environment, where diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
The Role
The B2B Digital Marketing Strategist is responsible for shaping Elanco's digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the organization.
Key Responsibilities
- Develop and implement a thought leadership strategy to continuously expand Elanco's digital marketing ecosystem.
- Take ownership of strategic customer journeys, including customer insights, end-to-end project deployment, monitoring performance, with a bias to action through experimentation to scaling.
- Define and champion the role that enables an automated multitouch customer strategy through multiple channels and apply those possibilities to drive Elanco business value & revenue growth.
- Partner with IT to build the technical foundation for personalized customer journeys, allowing brand teams to attract and convert qualified leads for sales.
- Operationalize to scale by managing resources and outputs, driving best-value return and efficiency of the product.
- Drive campaign strategy by creating pilot campaigns, managing A/B testing processes, and translating outcomes into actionable strategies.
- Enable digital product launch approaches that secure differentiation in the marketplace.
- Leverage new channels and Salesforce Marketing Cloud capabilities to deliver customer-centric journeys that meet strategic objectives.
- Advise on content strategy, sharing and applying best practices.
- Identify target audiences and personalized communications strategies.
Requirements
- Bachelor's degree or equivalent experience.
- 5+ years of experience in digital marketing.
- B2B digital marketing experience.
- Track record of change management programs and influencing an organization without authority.
- Excellent written and verbal communication skills in English.
Preferred Skills
- Experienced with and passionate about driving business results and execution in a challenging environment.
- Experience with Customer Lifecycle Journey development to deliver customer engagement across the buyer's journey.
- Experience with monitoring campaign performance, identifying areas for campaign optimization, and communicating these recommendations to business partners.
- Experience steering campaign strategy to align communications across multiple channels.
- Ability to direct impactful engagement messaging at each stage of the buying cycle from acquisition and lead generation to conversion.
- Exposure to technology platforms for content distribution, mobile technologies, digital merchandising, digital design, user experience, digital marketing, and CRM.
- Understanding of how customer behaviors and technology are impacting animal health.
- Strong interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, and conflict resolution skills.
- Understanding the value of a CRM tool and how to incorporate it in an omnichannel digital strategy.
- Experience driving and executing complex projects and the ability to create simplicity out of a complex situation.
- Ability to thrive with a fast-moving, entrepreneurial mindset where work is moving fast, and decisions are made from data and intuition.
- Strong communications and organization skills with robust attention to detail.
