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Customer Retention Strategist

2 months ago

London, Greater London, United Kingdom Fella and Jones Full time
Drive Customer Loyalty and Growth with Fella & Jones

Fella & Jones is partnering with a rapidly expanding women's D2C brand to find a talented CRM Manager who can drive customer retention, engagement, and long-term loyalty through data-driven CRM strategies.

Key Responsibilities:
  • Develop and execute CRM strategies using Klaviyo to increase customer retention, loyalty, and lifetime value.
  • Collaborate with marketing, product, and customer service teams to ensure seamless execution of CRM campaigns that align with the brand's overall growth objectives.
  • Utilise customer data and analytics to optimise automated workflows, nurture journeys, and re-engagement strategies.
  • Monitor and analyse campaign performance, conduct A/B testing, and use data insights to refine future CRM initiatives.
  • Stay on top of industry trends in CRM, retention marketing, and D2C strategies, ensuring the brand remains competitive and innovative.
  • Report on key CRM metrics, including customer lifetime value (CLV), retention rates, and churn, providing actionable insights to stakeholders.

Requirements:

  • Proven experience as a CRM Manager within a fast-growing D2C brand, ideally in fashion or a related industry.
  • Expertise in Klaviyo or similar CRM/email marketing platforms, with a strong track record of delivering data-driven results.
  • Deep understanding of customer retention strategies, lifecycle marketing, and personalised communication.
  • Analytical mindset with the ability to interpret customer data and translate insights into effective marketing actions.
  • Excellent project management skills, able to juggle multiple campaigns and deliver on tight deadlines.

About Fella & Jones:

Fella & Jones is a leading recruitment agency partnering with innovative brands to find top talent. We're passionate about helping our clients achieve their growth objectives and creating meaningful customer experiences.