Customer Retention Strategist
4 weeks ago
Harmonic Operations is seeking a skilled CRM & Retention Manager to elevate customer experience and drive business growth.
Our client is a leading emerging F&B brand, rapidly expanding its customer base and seeking a motivated professional to develop and implement customer retention strategies.
Key Responsibilities:
- Develop and execute customer retention strategies to maximize customer lifetime value, reduce churn, and increase repeat purchases.
- Manage and optimize the CRM platform to segment audiences, automate campaigns, and track key metrics.
- Analyse customer behaviour and data to inform strategies for segmentation, targeting, and campaign personalization.
- Create and manage loyalty programs to reward and incentivize repeat purchases and customer loyalty.
- Monitor and report on KPIs such as churn rate, retention rate, customer lifetime value, and campaign performance.
Requirements:
- At least 2+ years of experience with CRM from an analyst/data perspective.
- An excellent understanding of retention metrics and how to engage customers through CRM.
- A passion for analytics, testing, and optimisation.
Salary: £50,000 - £70,000
Location: London
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