Retention Marketing Strategist

1 month ago

London, Greater London, United Kingdom Rise & Fall Full time
{"title": "Retention Marketing Manager", "description": "About the Role

We are seeking a highly skilled Retention Marketing Manager to join our growth team at Rise & Fall. As a key member of our team, you will be responsible for championing all things loyalty and retention, a key pillar in our growth strategy over the next 12 months.

With our repeat rates and customer satisfaction already good, we know we can make them even better. You will ideate, manage and oversee email flows, customer experiences and loyalty campaigns from start to finish.

This role is perfect for those rare individuals who can truly mix art and science. You'll delve into insights from customer behaviour, customer feedback, website, ad and email data to support your growth hypothesis.

Key Responsibilities
  • Ideate and execute retention campaigns and experiments that keep customers engaged and coming back.
  • Analyse retention reports to continually improve and fine-tune strategies to enhance customer lifetime value.
  • Lead on gathering customer insights to deepen our understanding of customers and inform future retention strategies.
  • Develop innovative strategies to keep customers engaged and loyal to our brand.
  • Communicate customer insights to the wider team to assist with everything from new customer acquisition to product development and enhancement.
About Rise & Fall

Rise & Fall is creating the future of retail. We connect our customers with the best manufacturers in the world so they can buy highest quality goods straight from the factory floor at prices that are 40-80% less than others. We offer true luxury but without the luxury prices.

We are one of the fastest growing startups in the UK and are about to launch in international markets. We are serious about sustainability and promoting conscious consumption. We are B Corp certified, have removed all hard chemicals from our supply chain and use mostly organic inputs (cottons, linens etc).

Last year we donated over £20k to homelessness and women's support charities.

Requirements
  • 3+ years of experience crafting retention strategies either agency side or in-house.
  • Thorough understanding of retention channels such as email, SMS, and other emerging platforms.
  • Deeply passionate about customer engagement, customer experience and retention.
  • Well-versed in developing retention campaigns and pitching ideas.
  • Excellent project management skills, capable of pulling together all stakeholders in the business.
  • Proficient in analysing data sets from retention reports and sales reports, and translating findings into actionable insights.
  • An eye for great customer experiences, from impactful communication to engaging content. With the ability to apply these insights to Rise & Fall.
What We Offer
  • Excellent salary and benefits
  • To work alongside a team of superstars
  • Educational support so you can continue to hone your craft
  • Responsibility to own your area
  • A fun and rewarding work environment
"}

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