Global Product Enablement Strategist

5 days ago

Telford, Telford and Wrekin, United Kingdom The Access Group Full time
About the Role

We are seeking a highly skilled and experienced Global Product Enablement Strategist to join our team at The Access Group. As a key member of our Sales function, you will play a critical role in ensuring our salespeople have the necessary knowledge and expertise to deliver exceptional customer experiences.

Key Responsibilities
  • Develop and Execute Product Enablement Strategy: Create and lead a comprehensive product enablement strategy across multiple divisions to drive knowledge and engagement internally, resulting in increased adoption and retention with our customers.
  • Content Development and Training Materials: Define a content plan of training materials and resources tailored to enhance skills, product knowledge, and sales techniques. Introduce a framework for accreditation around core launches, latest releases, and how this can be incentivized.
  • Leadership and Team Management: Lead a team of product enablement specialists, providing direction, mentorship, and support.
  • Functional Alignment: Collaborate with product development teams to launch and implement communication plans to showcase features and enhancements that increase confidence in our employees' knowledge of the products and services. Foster collaboration between all functional teams to ensure employees are equipped with effective messaging and tools to drive lead generation, conversion rates, and value-added conversations.
  • Program Management: Oversee the planning, execution, and measurement of all product enablement programs, ensuring their effectiveness and continuous improvement.
  • Metrics and Performance Analysis: Define and track key metrics to evaluate product enablement performance and the success of product initiatives, driving data-driven improvements.
  • Communication and Enablement: Work closely with communication and marketing teams to develop internal campaigns and initiatives that promote the successful use of various sales tools and processes.
  • Revenue Achievement: Through all aspects of product enablement, actively contribute to the sales performance and aligned to the achievement of targets.
Requirements
  • Previous Experience: Previous experience in a Product Enablement leadership role across a multi-product software business.
  • Leadership Skills: Proven people leader with demonstrated ability to develop people and create a highly effective and results-driven culture.
  • Product Knowledge: Developed and executed comprehensive global product enablement strategies at a leadership level within a technology or software business.
  • Training and Development: Created training plans, content, and sources tailored to improve product skills, knowledge, and sales techniques.
  • Data-Driven Decision Making: Introduced a data-driven accreditation framework for employees where you continuously monitor performance, enablement, and opportunities for innovation and improvement.
  • Cross-Functional Alignment: Fostered cross-functional alignment with Product, Marketing, Customer Success, and wider functions to enhance lead-gen, conversion, and value-add.

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