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Digital Marketing Specialist

2 weeks ago


St Albans, Hertfordshire, United Kingdom VMA GROUP Full time

About the Role

We are seeking a skilled Digital Marketing Specialist to join our team in St Albans, with 4 days of flexible remote work. In this role, you will design and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform.

  • Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates, including events.
  • Segment email lists and track and analyse email performance.

Key Responsibilities

  • Design, build, and execute email marketing campaigns.
  • Develop automated marketing workflows and nurture campaigns.
  • Manage website content and ensure alignment with brand guidelines.
  • Embed forms, surveys, and other interactive elements to enhance user engagement and data collection.
  • Work closely with internal teams to support the launch of new projects or initiatives.

Benefits

  • A competitive salary of £40,000 - £55,000 per annum, depending on experience.
  • An opportunity to go permanent.
  • A collaborative and innovative work environment.
  • Flexible working hours and potential for remote work.
  • Generous pension and holiday package.

Company Overview

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We provide expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for.