Digital Marketing Officer

1 day ago


St Albans, Hertfordshire, United Kingdom VMA GROUP Full time

Job Description:

Digital Marketing Officer role involves working as part of a wider marketing team, primarily focused on CRM/Email and managing website content.

Key Responsibilities:

  • Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform
  • Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates including events
  • Segment email lists and track and analyse email performance
  • Regularly upload, update, and maintain website content, ensuring alignment with brand guidelines
  • Embed forms, surveys, and other interactive elements to enhance user engagement and data collection
  • Work closely with internal teams to support the launch of new projects or initiatives
  • Provide training or support to team members on email marketing tools or website updates as necessary
  • Generate and interpret regular reports on digital performance metrics, covering email marketing and website activity
  • Assist in ad-hoc marketing projects or campaigns

Salary: £40,000 - £60,000 per annum depending on experience



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