Digital Marketing Officer
1 day ago
Job Description:
Digital Marketing Officer role involves working as part of a wider marketing team, primarily focused on CRM/Email and managing website content.
Key Responsibilities:
- Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform
- Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates including events
- Segment email lists and track and analyse email performance
- Regularly upload, update, and maintain website content, ensuring alignment with brand guidelines
- Embed forms, surveys, and other interactive elements to enhance user engagement and data collection
- Work closely with internal teams to support the launch of new projects or initiatives
- Provide training or support to team members on email marketing tools or website updates as necessary
- Generate and interpret regular reports on digital performance metrics, covering email marketing and website activity
- Assist in ad-hoc marketing projects or campaigns
Salary: £40,000 - £60,000 per annum depending on experience
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