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Product Marketing Strategist

2 months ago

London, Greater London, United Kingdom The Talent Set Full time

Job Title: Product Marketing Strategist

Job Summary:

The Talent Set is delighted to be working in partnership with an excellent membership association as they recruit an experienced and proactive Product Marketing Strategist to oversee the sales and marketing efforts for their expanding commercial product portfolio. This role involves developing and executing strategies to achieve ambitious growth targets and drive revenue, with regular monitoring and adjustments to plans while effectively leveraging the full marketing mix.

Key Responsibilities:

  • Develop and Execute Marketing Strategies: Monitor and analyse campaign performance data to recommend strategies for customer acquisition and retention, while managing the product marketing budget to maximise ROI and provide regular performance reports.
  • Lead Marketing Campaigns: Lead the development and execution of results-driven marketing campaigns, focusing on increasing awareness, participation, and revenue generation while meeting corporate and team KPIs. This includes planning, setting objectives, and overseeing tactical delivery with a focus on continuous improvement and budget management.
  • Multi-Channel Sales Strategy: Develop and implement a multi-channel sales strategy to support product recruitment, retention, and engagement, ensuring alignment with broader organisational strategies.
  • Customer Journey Development: Identify target audiences and use segmentation, targeting, and positioning techniques to create effective customer journeys that drive increased sales. Ensure that product pages across digital platforms are optimised for customer engagement and revenue generation.

Person Specification:

  • Commercial Marketing Expertise: Proven experience in developing and implementing successful commercial marketing strategies, including content creation, multi-media asset development, and the use of CRM systems for marketing purposes.
  • Marketing Tactics Expertise: Strong expertise in executing a range of marketing tactics to achieve project KPIs, such as email marketing, advertising, social media, and direct mail, with a solid understanding of GDPR compliance.
  • Commercial Email Marketing: Demonstrated ability to manage commercial email marketing campaigns, including building, testing, monitoring, and adapting strategies to ensure effectiveness.
  • Core Values: Solution-oriented with a commitment to core values, including Equality, Diversity, and Inclusion, and the ability to work efficiently in a fast-paced environment while managing multiple priorities.