Demand Generation Marketing Specialist
1 month ago
The Demand Generation Marketing Manager will play a pivotal role in driving targeted campaigns across multiple channels, including digital, social media, email, webinars, events, and direct mail. Reporting to the VP of Corporate Marketing, you'll develop and execute highly effective programs that drive target account engagement, pipeline, and revenue.
Responsibilities:
- Collaborate with Sales, Marketing, and Partner leaders to align priorities and develop GTM strategy segments.
- Orchestrate targeted integrated campaigns as well as ABM programs to engage target accounts and move them through the buyer's journey.
- Manage end-to-end campaign implementation across multiple channels.
- Use data models to develop a target account selection process and optimize strategies for success.
- Monitor campaign performance, analyzing results to optimize based on data and best practices.
- Drive target account engagement, pipeline, and revenue growth.
Requirements:
- 4+ years in B2B demand generation focused on PPC/Paid Acquisition.
- Experience with ABM, multi-channel campaign execution, and content syndication.
- Strong collaboration skills with cross-functional teams and experience driving target account engagement.
- Proven track record of using data insights and best practices to optimize campaigns and achieve pipeline goals.
- Proficiency in tools like Salesforce, Marketo, 6Sense, and other marketing platforms.
- BS/BA degree in Marketing, Business, or a related field.
About SnapLogic:
SnapLogic is a leading organization that's embracing the cloud, data, and AI to rethink and rewire their businesses. With a unified platform for all integration and automation needs, SnapLogic is poised for success and growth.
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