Senior Paid Search Account Executive
5 days ago
About the Role
We are seeking a highly skilled Senior Paid Search Account Executive to join our team at T&P, a leading full-service creative and media agency. As a Senior Paid Search Account Executive, you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.
Key Responsibilities
Campaign Management:
- Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
- Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
Client & Partner Management:
- Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.
- Interact effectively within your client team, and with the client & suppliers, building solid external working relationships and establishing rapport.
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.
Operational Excellence:
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
- Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
Requirements
Skills and Experience:
- Deep Paid Search knowledge and experience, with current dated certifications (Google and Microsoft Ads).
- Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).
About T&P
T&P is a worldwide creative agency that represents global clients. We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
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