Paid Search Account Executive
3 weeks ago
About Mindshare Worldwide
Mindshare is a global media services company dedicated to accelerating growth for its clients. We are driven by data, innovation, and a deep understanding of consumer behavior. Our mission is to deliver impactful media solutions that connect brands with their target audiences in meaningful ways.
Role: Paid Search Account ExecutiveWe are seeking a talented and passionate Paid Search Account Executive to join our growing team. In this role, you will be responsible for managing and optimizing paid search campaigns across various platforms, including Google Ads and Bing Ads. You will work closely with clients to understand their business objectives and develop strategic media plans that drive results.
Responsibilities:- Manage and optimize paid search campaigns across multiple platforms, ensuring they are aligned with client goals and KPIs.
- Conduct in-depth keyword research and competitor analysis to identify opportunities for campaign improvement.
- Develop and implement effective bidding strategies to maximize ROI and achieve desired results.
- Monitor campaign performance closely, analyzing key metrics and making data-driven adjustments to optimize campaigns.
- Collaborate with internal teams, including creative and strategy, to ensure seamless campaign execution.
- Stay up-to-date on the latest industry trends and best practices in paid search marketing.
- Proven experience managing and optimizing paid search campaigns.
- Strong analytical skills with a data-driven approach to campaign management.
- Excellent communication and interpersonal skills, with the ability to build strong client relationships.
- Proficiency in Google Ads and Bing Ads platforms.
- Bachelor's degree in marketing, advertising, or a related field preferred.
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