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Senior Paid Search Account Executive
2 months ago
We are seeking a highly skilled Senior Paid Search Account Executive to join our team at Group M Worldwide Inc. As a key member of our digital marketing team, you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.
Key Responsibilities- Campaign Management:
- Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
- Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
- Client & Partner Management:
- Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.
- Interact effectively within your client team, and with the client & suppliers, building solid external working relationships and establishing rapport.
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.
- Operational Excellence:
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
- Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Deep Paid Search knowledge and experience, with current dated certifications (Google and Microsoft Ads).
- Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).
We are an equal opportunities employer and welcome applications from diverse candidates. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a global marketing agency that represents international clients.
