Senior Paid Search Account Executive

3 days ago

London, Greater London, United Kingdom Msixagency Full time

Job Title: Senior Paid Search Account Executive

Reporting to: Paid Search Account Manager

Company Overview:

T&P is one of the world's leading full service creative and media agencies, connecting talent and technology to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Our Mission:

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.

Job Summary:

As a Senior Paid Search Account Executive, you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.

Key Responsibilities:

  • Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
  • Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
  • Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

Client & Partner Management:

  • Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.
  • Interact effectively within your client team, and with the client & suppliers, building solid external working relationships and establishing rapport.
  • Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.

Requirements:

  • Deep Paid Search knowledge and experience, with current dated certifications (Google and Microsoft Ads).
  • Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).

What We Offer:

T&P embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients.

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