Audience Data Specialist
4 weeks ago
Job Title: Senior Audience Executive
Job Summary:
Publicis Imagine is seeking a Senior Audience Executive to join our team. As a key member of our team, you will be responsible for managing and cultivating 1st and 2nd party audience inventories, ensuring their maximal and optimal usage in online media campaigns.
Key Responsibilities:
- Hands-on management of audience inventories in various technologies, including Google Marketing Platform, The Trade Desk, and Amazon Ads.
- Plan, propose, create, and provision bespoke audiences to internal and client-side customers in support of their online campaigns and analysis efforts.
- Onboard PI markets through training and ongoing support, including audience catalogues and operational updates.
- Active monitoring for opportunities to capture new audiences, such as during flights of new EMEA campaigns and activities on Disney websites.
- Uphold The Walt Disney Company's data governance policies and prescribed procedures in the capturing, organising, and provisioning of audiences.
- Document performance by way of case studies, focusing on the individual or collective performances of Disney's 1st and 2nd party audiences against open market 3rd party audiences.
Requirements:
- Possesses experience in programmatic activation, paid search, DMP or CDP operations, website or app analytics, and site tag management and deployment.
- Worked in a role that required practical operation and implementation of advertising technologies or marketing technologies.
- Experienced in managing and fine-tuning work processes between a regional hub and a network of markets.
- Possesses an engaging personality amenable to relationship-building with senior and/or executive level client contacts.
- Self-motived and confident in delivering work to different stakeholders both internal and external to the agency.
- Able to articulate technical content to large groups in an accessible, coherent, and inspiring way.
What We Offer:
Publicis Imagine offers a dynamic and innovative work environment, with opportunities for growth and development. We are committed to attracting and retaining top talent, and offer a competitive compensation and benefits package.
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