Audience Engagement Specialist

4 weeks ago


London, Greater London, United Kingdom Clarion Events Full time

About the Role:

We are seeking a highly skilled Audience Campaigns Manager to join our team at Clarion Events. As a key member of our digital media team, you will be responsible for developing and executing strategies that attract and engage our target audience across various digital channels.

Key Responsibilities:

  • Develop and implement audience-facing campaigns to drive engagement and conversion through news, thought leadership, and marketing content.
  • Collaborate with the editorial, social media, and marketing teams to execute campaigns that promote our products and services.
  • Strengthen and nurture our digital publishing brands to enhance brand authority and presence.
  • Continuously seek to understand and gain deeper insights into our target audiences, their information needs, and pain points to tailor content and strategies effectively.
  • Leverage our extensive database and CRM for continuous audience acquisition, conversion, and retention efforts.
  • Monitor success metrics such as growth in brand authority, website traffic, email customer database, premium audience segment, and audience engagement and retention on social media and email marketing.

Requirements:

  • Proven experience in digital marketing and campaign management, preferably within a digital media publisher environment, ideally B2B.
  • Strong understanding of the digital media ecosystem, audience acquisition, and conversion funnels.
  • Good data and analytical skills, with a track record of using data for day-to-day marketing and advertising decisions.
  • Proven experience using email marketing and social media to drive audience growth.
  • Strong copywriting skills and experience writing and creating digital content for social and email marketing.
  • Solid understanding of database and CRM management.

About Us:

Clarion Events is a leading global business-to-business events company with a portfolio of over 200 events in 50 countries. We are proud to be a part of Clarion Gaming, a dynamic and creative global business that fosters and cultivates B2B connections within the global gaming industry.



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