Digital Audience Growth Specialist

3 weeks ago

London, Greater London, United Kingdom News UK Full time

Job Title: Digital Audience Growth Specialist

About the Role:

We are seeking a highly skilled Digital Audience Growth Specialist to join our UK e-commerce team. As a key member of our team, you will be responsible for developing and delivering audience growth strategies across all verticals on TalkSport.

Key Responsibilities:

  • Define and deliver SEO and audience strategies for UK e-commerce projects.
  • Support the ecommerce team with SEO-related queries and ensure SEO best practices are being followed.
  • Identify emerging shopping trends and provide team members with content ideas and keywords.
  • Monitor Google updates and algorithm changes, updating SEO guides and providing guidance to team members.
  • Closely monitor the traffic and revenue performance of ecommerce content by carrying out monthly audits.
  • Own audience data insights across ecommerce projects and share with team and wider stakeholders.

Requirements:

  • SEO/Audience experience in a newsroom or similar environment.
  • Good understanding of affiliate marketing.
  • Data-driven with strong analytical skills.
  • Experience using WordPress would be beneficial.
  • In-depth knowledge of on-page SEO, with a general interest in SEO and audience trends.
  • Experience working with SEMRush (or similar), Google Search Console, and Google Trends research tools.
  • Good knowledge of the latest SEO developments and algorithmic changes.
  • Effective project management and experience working with many stakeholders (Editorial, SEO/Audience, Commercial) to deliver strategy.
  • Can confidently translate and crystalise key SEO information (Core Web Vitals) and share with wider teams.
  • Genuine interest in ecommerce.
  • Strong SEO editing and digital headline writing skills.

About Us:

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland.

Benefits:

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
  • Wide range of training available, plus full LinkedIn Learning access.
  • Private medical insurance including coverage for pre-existing conditions.
  • Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes.
  • 'Bikes for Work' and 'Electric Car' scheme.
  • Up to 60% discount on Harper Collins books.
  • Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities.
  • Access to wellbeing benefits such as EAP, physio/massage and counselling.
  • A generous pension scheme with employer contributions of up to 5%.
  • 25 days holiday, plus bank holidays and up to 4 volunteering days per year.

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