Audience Data Specialist

4 weeks ago


London, Greater London, United Kingdom Publicis Imagine Full time

Job Title: Senior Audience Executive

Publicis Imagine is seeking a highly skilled Senior Audience Executive to join our team. As a key member of our team, you will be responsible for managing and cultivating 1st and 2nd party audience inventories, ensuring their maximal and optimal usage in online media campaigns.

Key Responsibilities:

  • Hands-on management of audience inventories in various technologies, including Google Marketing Platform, The Trade Desk, and Amazon Ads.
  • Plan, propose, create, and provision bespoke audiences to internal and client-side customers in support of their online campaigns and analysis efforts.
  • Onboard PI markets through training and ongoing support, including audience catalogues and operational updates.
  • Active monitoring for opportunities to capture new audiences and formulate innovative audiences worthy of experimentation.
  • Uphold The Walt Disney Company's data governance policies and prescribed procedures in the capturing, organising, and provisioning of audiences.

Requirements:

  • Experience in programmatic activation, paid search, DMP or CDP operations, website or app analytics, and site tag management and deployment.
  • Practical operation and implementation of advertising technologies or marketing technologies.
  • Managing and fine-tuning work processes between a regional hub and a network of markets.
  • Engaging personality amenable to relationship-building with senior and/or executive level client contacts.
  • Self-motivated and confident in delivering work to different stakeholders.

What We Offer:

Publicis Imagine offers a dynamic and collaborative work environment, with opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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