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Digital Experience Manager
4 weeks ago
About itas
We are a company on a mission to deliver the perfect solution for our customers, empowering them to do what they do best. With over 20 years of experience, we have built a reputation for expert yet personal service, trusted by our customers and IT professionals alike.
Our expert teams are handpicked for their knowledge, great sense of humour, and passion for what they do. We invest in our people, providing coaching, mentoring, and support for professional qualifications and job-specific training.
Key Responsibilities
- Website Management: Oversee the day-to-day management of our website, ensuring it is up-to-date, fully functional, and optimised for user experience and search engines.
- UX & UI Champion: Work on improving the user journey by optimising the website layout, navigation, and content to drive engagement and conversions.
- SEO Strategist: Implement on-site SEO best practices to improve search engine rankings and drive organic traffic. Stay on top of SEO trends and algorithms to keep our website competitive.
- PPC Campaign Management: Take ownership of Pay-Per-Click (PPC) campaigns, ensuring they are set up, managed, and optimised for maximum performance. Monitor and adjust bids, budgets, and targeting to improve ROI and drive relevant traffic to the website.
- Performance Optimisation: Monitor website performance and conduct regular audits to identify areas for improvement in terms of speed, responsiveness, and mobile optimisation.
- Content Management: Collaborate with the content and marketing teams to ensure that website content is relevant, engaging, and aligned with our digital marketing strategies.
- Technical Expertise: Manage website updates, plugins, and integrations to ensure everything runs smoothly. Work closely with developers when necessary to implement changes.
- Data-Driven Decisions: Utilise tools like Google Analytics and other tracking software to measure website performance, PPC campaign effectiveness, user behaviour, and conversion rates. Use these insights to make informed decisions and recommend improvements.
- Collaboration: Work alongside marketing, design, and IT teams to ensure website projects and PPC campaigns are delivered on time and in line with company objectives.
Essential Skills & Knowledge
- Proven experience managing websites with a focus on both technical and content optimisation
- Strong knowledge of UX/UI principles and a keen eye for design
- Experience with SEO and best practices for on-page and off-page optimisation
- Solid experience in managing and optimising PPC campaigns (Google Ads, Bing Ads, etc.)
- Familiarity with web performance optimisation tools and techniques
- Proficiency in content management systems (CMS), particularly WordPress, and basic knowledge of HTML/CSS
- Analytical mindset, with the ability to interpret data and suggest actionable improvements.
- Excellent communication and project management skills.
- Experience with Google Analytics, Google Search Console, PPC management platforms, and other relevant tools
- Thrive when working in a methodical and analytical manner, using strong problem-solving skills, good judgment, and initiative to determine and implement the best solutions.
- Be a strong team player with a collaborative approach who is energetic, enthusiastic, self-motivated, and adaptable, delegating appropriately to colleagues.
- Communicate effectively with internal and customer stakeholders of all levels
- Be systems and process-orientated, fast learner, and able to identify and streamline business processes
- Show us verbal and written communication skills of the highest standard.
What we offer
- Amazing work environment
- Hybrid working
- Competitive Salary
- Casual dress and Uniform supplied
- 23 days annual leave including additional holiday for length of service
- Early finish two Fridays a month
- Birthday off
- Personal day off
- Company pension
- Health care cash plan: including Healthcare, wellbeing, high-street discounts, Employee Assistance Program
- Life insurance
- Free flu jabs
- Paid volunteer time
- Company events
Job Type: Full-time
Pay: £30,000.00-£45,000.00 per year
Benefits:
- Additional leave
- Bereavement leave
- Company events
- Company pension
- Employee discount
- Free flu jabs
- Health & wellbeing programme
- Life insurance
- Paid volunteer time
- Sick pay
- Work from home
Schedule:
- Monday to Friday
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (preferred)
- Website Management: 2 years (preferred)
Work Location: Hybrid remote in Mold, CH7 1BH
Expected start date: 01/11/2024