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Product Marketing Strategist

1 month ago

London, Greater London, United Kingdom Bark Full time
{"title": "Product Marketing Manager", "description": "About the Role

We're seeking a talented Product Marketing Manager to drive the success of our products in the market. As a key member of our team, you'll play a crucial role in customer research, competitive analysis, and messaging development to ensure our products are well-positioned to drive growth.

Key Responsibilities
  • Conduct market research to understand customer needs and market trends, and use insights to inform product development and marketing strategies.
  • Collaborate with the content team to develop a variety of content, including case studies, blog posts, and webinars, that effectively communicate product benefits and value to different customer segments.
  • Work with the CRM and customer success teams to gather customer feedback, identify success stories, and become the voice of the customer in business meetings.
  • Monitor and analyze the performance of product marketing initiatives, adjusting strategies and tactics to optimize results.
Requirements
  • 3-5 years of experience in product marketing, preferably in a B2B and start-up environment.
  • Proficiency in market research, competitive analysis, and customer segmentation.
  • Experience with marketing automation tools, CRM systems, and analytics platforms.
  • Ability to work collaboratively across teams and manage multiple projects in a fast-paced and OKR-driven environment.
  • Data-driven mindset with strong analytical skills and attention to detail.
  • Creativity and problem-solving skills to innovate marketing approaches.
What We Offer
  • Share options in a rapidly growing company with a proven track record and private equity backing.
  • Flexible working policy with a central office in London.
  • Private health insurance run by Bupa.
  • Fully stocked kitchen and monthly lunches.
  • Financial advisor.
  • Cycle to work scheme.
  • Regular wellness weeks with industry-leading talks and massages in the office.
Interview Process
  • Screening call with a talent partner (30 minutes).
  • First-stage interview with a hiring manager (30 minutes).
  • Second-stage technical task (60 minutes).
  • Third-stage values interview (30 minutes).
Diversity Statement

We're a platform for people, revolutionizing the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging, and are dedicated to embedding these principles into everything we do. We're committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining, and developing a globally diverse workforce that's passionate about excelling our platform and supporting our customers succeed.

", "lang_code": "en"}