Digital Media Insights Specialist

4 days ago

London, Greater London, United Kingdom Source Full time
About the Role

We are seeking a highly skilled Digital Media Insights Specialist to join our team at Source. As a key member of our Analytics & Insight team, you will play a crucial role in shaping data-driven insights and strategies that drive business success.

Key Responsibilities
  • Collaborate with Media and Client Teams: Work closely with media and client teams to define campaign reporting and insight requirements, from the briefing stage through setup.
  • Data Validation and Verification: Validate and verify datasets through the ETL platform to ensure accuracy.
  • Client-Friendly Dashboards and Reports: Develop and manage client-friendly dashboards and reports to monitor campaign progress.
  • Insightful Performance Reports: Create insightful mid- and end-of-campaign performance reports with actionable recommendations.
  • Benchmark Studies: Maintain client and agency benchmark studies.
  • External Collaboration: Collaborate with external data, tech, and media suppliers to ensure high-quality service and relationships.
  • Deep-Dive Analyses: Conduct deep-dive analyses to identify growth opportunities for clients.
  • Business Intelligence: Enable fast, self-serve BI across teams to focus on key priorities.
About You

We are looking for a highly motivated and analytical individual with a strong passion for data and its role in driving continuous business improvement. The ideal candidate will have:

  • Exceptional Excel Skills: Strong Excel skills, including vlookup, pivot tables, and advanced charting.
  • Digital Media Experience: Proven experience in digital media performance evaluation and reporting, preferably within an agency.
  • Media Data Integration: Familiarity with media data integration tools like Supermetrics, Improvado, Funnel, or Alteryx.
  • SQL and Database Design: Proficient in SQL and database design.
  • Marketing Performance Dashboards: Experience with marketing performance dashboards using Power BI or Tableau.
  • Automated Data Collation: Background in automated data collation via web APIs.
About Source

Source is dedicated to personal and professional growth, offering time for development and innovation. We value a diverse range of talents and ensure equal opportunities for all applicants.

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