Digital Media Insights Specialist

5 days ago

London, Greater London, United Kingdom Source Full time £35,000 - £40,000

Job Title: Digital Media Insights Specialist

We are seeking a talented Digital Media Insights Specialist to join our client's expanding Analytics & Insight (A&I) team. This role is essential for integrating their data landscape into a unified source of truth that supports Business Intelligence tools, deep-dive analyses, AI predictive models, and media planning and buying strategies.

Key Responsibilities:

  • Work with media/client teams to define campaign reporting and insight requirements, from the briefing stage through setup.
  • Validate and verify datasets through the ETL platform to ensure accuracy.
  • Develop and manage client-friendly dashboards and reports to monitor campaign progress.
  • Create insightful mid- and end-of-campaign performance reports with actionable recommendations.
  • Maintain client and agency benchmark studies.
  • Collaborate with external data, tech, and media suppliers to ensure high-quality service and relationships.
  • Conduct deep-dive analyses to identify growth opportunities for clients.
  • Enable fast, self-serve BI across teams to focus on key priorities.

About the Role:

The A&I team leverages extensive client data to uncover insights, identify opportunities, and build data products that drive business success. Using statistical, algorithmic, and visualization techniques, you will support a variety of analytics projects, from media planning research to advanced forecasting models and data management processes.

About You:

  • Strong passion for data and its role in driving continuous business improvement.
  • Exceptional Excel skills (vlookup, pivot tables, advanced charting); DAX and Power Query experience is desirable.
  • Proven experience in digital media performance evaluation and reporting, preferably within an agency.
  • Familiarity with media data integration tools like Supermetrics, Improvado, Funnel, or Alteryx is a plus.
  • Proficient in SQL and database design.
  • Experience with marketing performance dashboards using Power BI (preferred) or Tableau.
  • Background in automated data collation via web APIs.

About the Company:

Source is dedicated to personal and professional growth, offering time for development and innovation. We value a diverse range of talents and ensure equal opportunities for all applicants.

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