Marketing Measurement Strategist

4 days ago

London, Greater London, United Kingdom Influencer Full time
Director, Measurement & Insights

We are seeking a highly skilled and experienced professional to lead our measurement and insights team.

  • This role involves owning the vision behind and execution of our end-to-end measurement proposition, as well as our insights capabilities across the board.
  • You will be responsible for our overall approach to measurement, accountable for delivering market-leading studies to our clients, and onboarding new vendors and capabilities to keep us at the forefront of the industry.
About Us

Influencer is a leading agency built at the intersection of creativity, data, and technology with a unique 'people power & platform power' approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive business forward via an unmatched client experience.

Campaigns are underpinned by Influencer's game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world's leading social platforms for real-time and accurate reporting.

Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions.

Influencer is championing the 'True Human Influence' movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015.

In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world.

Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East.

From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Description

This role reports to the EMEA President and plays a leading role in the continual development of our proposition and go-to-market strategy.

You will also influence our geographical expansion strategy, account growth, and new business efforts in partnership with your peers.

As a key member of the EMEA Senior Management Team, you will be an ear to the ground for our clients, partners, and the influencer marketing industry at large.

Responsibilities
  • Lead, manage, and be accountable for our measurement and insights team, overseeing and maintaining best-in-class output across multiple touchpoints through effective management, mentorship, training, and development.
  • Set and own the vision for Influencer's approach to measuring and conveying campaign effectiveness across our suite of products and solutions.
  • Accountable for the overall quality and output of all post-campaign analysis delivered by client service and measurement teams through appropriate tools, processes, and systems (including collaboration with our engineering team on the measurement components of our proprietary campaign management platform 'Waves').
  • Owning and managing our relationships with key vendors who provide measurement solutions for our clients across brand lift, sentiment analysis, and other bespoke solutions to ensure our measurement offering remains market-leading.
  • Owning the development and delivery of bespoke insights, both proactively (for marketing and sales collateral) and reactively (for pitches, post-campaign reports, and ad-hoc client requests), including managing key vendors for the collation of relevant data to feed these insights (e.g. GWI).
  • Building an industry-leading reputation for measurement; you will have an active presence in the market, continuing to grow the reputation of the Influencer brand across the industry by participating in marketing opportunities and key forums with our most important clients.
  • Partnering with marketing on the development of tentpole research reports, leading in the development of narrative and direction, and participating in activation where appropriate.
Requirements
  • We are seeking a candidate with 10+ years of experience in advertising effectiveness; leading a combination of measurement/research/insights functions within the media space, with direct influencer marketing experience a big plus.
  • You should have experience of selling and delivering agency-style services to a range of different clients.
  • Skilled at building strong stakeholder relationships; including with external clients and a range of different internal teams.
  • Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders.
  • You should have an understanding of what it takes to work with an early-stage company.
  • You should be able to show evidence of success in growing a customer base from the ground up.
  • You have an appetite for new challenges and a constant drive towards improvement.
  • A self-starter who can build and manage the processes necessary to both deliver success and measure performance.
About You

We offer a competitive salary of $150,000-$200,000 per year, depending on experience.

Additionally, we provide private healthcare through Vitality, wellbeing support through Vitality including EAP & Mental Health cover, and 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs).

For more information on our benefits and perks, please visit our website.

We are committed to cultivating an environment that promotes diversity, equity, and inclusion.

We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated.

We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.

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