Digital Measurement Strategist
1 week ago
About the Role
We are seeking a highly skilled Digital Measurement Strategist to join our team at Performics. In this role, you will play a key part in driving the measurement agenda across our client set.
As a key member of our team, you will be responsible for developing and implementing innovative attribution models, incorporating machine learning and AI techniques. Your expertise in data exploration and innovation will enable you to identify new data sets that can uncover unique insights and experiment with unconventional data sources and techniques.
You will foster a culture of innovation through close collaboration with media, planning, buying, and analytics teams, promoting continuous learning and experimentation. Additionally, you will lead the integration of emerging tools and platforms in the measurement domain, championing groundbreaking technologies and identifying opportunities for growth.
Effective communication is crucial in this role, as you will conduct internal and external workshops and training sessions for marketing practitioners and client leadership, educating them on the latest digital measurement practices.
Key Responsibilities
- Develop and implement advanced attribution models using machine learning and AI techniques
- Analyse and interpret large data sets to identify trends and patterns
- Collaborate with cross-functional teams to integrate emerging technologies into measurement processes
- Design and deliver training programs for marketing professionals and clients
- Stay up-to-date with the latest industry trends and best practices in digital measurement
Requirements
To succeed in this role, you will need:
- A deep understanding of marketing measurement in the digital space, with a focus on attribution modelling
- Hands-on experience with machine learning techniques and programming languages such as Python and R
- Proficiency in modern analytics tools, including SQL and data visualisation platforms
- Demonstrated ability to craft and evolve strategies in the analytics space
- Strong experience in digital measurement practices, including lift testing and regression-based attribution
- A strong background in media agency operations
Compensation
The estimated annual salary for this position is $120,000 - $150,000, depending on location and experience.
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