Product Marketing Specialist

2 weeks ago

London, Greater London, United Kingdom Buildots Full time

About Buildots:

Buildots is a pioneering AI SaaS Construction Analytics platform that is revolutionizing the construction sector by harnessing the power of advanced analytics, AI, and Computer Vision. By transforming construction sites into digital environments, the platform provides data-driven operational insights and predictive analytics that save time and minimize costs.

The platform is trusted by construction industry leaders and large corporations across 10 countries, increasing construction projects' efficiencies and creating significant value for Buildots' clients. The Company is backed by a renowned investor team comprising top VCs and construction industry leaders.

About the Role:

Buildots is seeking a Product Marketing Lead to join our growing marketing team. As a Product Marketing Lead at Buildots, you will be responsible for developing compelling narratives that drive product awareness, new sales, and product adoption.

Key responsibilities include creating effective product go-to-market programs, developing marketing collateral to promote Buildots' solutions, and enabling sales teams. You will work closely with the Product team to understand the product, its use by different buyer personas, and how to adapt it to Buildots' market. Additionally, you will collaborate with the broader Go-to-Market team (Sales, Account Management, and Customer Success) to understand their content needs, train them on new product features, and provide them with marketing collateral to support them.

Key Responsibilities:

  • Develop and execute product marketing strategies aligned with company objectives and the broader marketing strategy.
  • Collaborate with cross-functional teams to drive product success through effective positioning, messaging, and go-to-market strategies.
  • Create compelling messaging and positioning to differentiate our product in the market.
  • Develop high-quality sales enablement materials, including case studies, battle cards, presentations, and one-pagers.
  • Develop product-based video content in partnership with other team members and freelancers.
  • Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
  • Lead the implementation of go-to-market plans for new product launches and feature releases.
  • Collaborate with sales teams and sales enablement to formulate and execute sales training programs.
  • Provide guidance and support to internal teams as a subject matter expert for the platform.
  • Track industry trends and customer needs to inform product development and marketing initiatives, as well as develop effective sales enablement assets in this context.
  • Drive impact: Measure success by tracking relevant performance KPIs.

Requirements:

  • 4+ years of experience in product marketing.
  • Hands-on experience in developing high-quality marketing collateral for B2B SaaS scale-up tech companies.
  • Strategic thinking – ability to transform technological features and capabilities into a clear and appealing business proposition.
  • Self-starter, team player, and able to work in a fast-paced environment.
  • Creative storyteller – ability to create succinct, relevant, innovative, and clear ways of communicating, blending both written and visual storytelling to effectively deliver a message.
  • Tech geek to the core – fascinated by disruptive technologies.
  • Number cruncher.
  • Experience from a construction tech or a B2B analytics SaaS company – an advantage.
  • Bachelor's degree or higher in exact sciences/marketing/business.
  • Exact sciences background – an advantage.

As part of your application, please include samples of your content work. Applications without samples may not be considered.

By submitting your application, you agree that Buildots will process your personal data in accordance with Buildots' Privacy notice.

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