Customer Relationship Management Director
5 days ago
We are seeking a highly skilled and experienced Customer Relationship Management (CRM) professional to join our team at GIMO Global Interactive Marketing Online Ltd. As a CRM Director, you will be responsible for developing and implementing a comprehensive CRM strategy that drives customer engagement and loyalty across our global markets.
Key Responsibilities- Develop and execute a multi-channel CRM strategy that maximizes customer engagement and loyalty
- Lead a team of CRM professionals to plan, create, and optimize CRM campaigns
- Own the automated lifecycle strategy, creating a roadmap for delivery, optimization, and testing
- Lead weekly and monthly campaign/lifecycle reporting and commercial analysis, confidently dissecting data to provide recommendations and key takeaways
- Identify and understand data requirements needed to optimize team operations and work with stakeholders to fulfill requests
- Mentor team members and foster their professional development by identifying skill gaps, providing training opportunities, and offering continuous feedback and support
- Develop and present clear CRM strategy communication plans using PowerPoint that tell compelling stories to inspire marketing and commercial colleagues
- Manage the process by which strategies are translated into detailed yet clear campaign plans for delivery teams to manage through targeting, data selection, and creativity
- Oversee campaign analysis and test and learn plans, consistently improving programmed performance
- Ensure a clear and coherent data strategy to support the execution of our communication
- Proven CRM management experience in a similar role, ideally in both sports betting and gaming environments
- Minimum of 4 years CRM experience
- Highly customer-centric with a good understanding of CRM strategies and practices
- Knowledge and interest of online gaming products and the online Sportsbook and Gaming
- Data-focused and ROI-driven
- Experience presenting to senior stakeholders, with excellent Excel and PowerPoint skills
- Ability to work with analysts and build reporting capabilities, so that we have a clear understanding of our customers and marketing effectiveness
- A marketing/business degree-level qualification or equivalent would be desirable
- Hybrid working (3 days in office/2 days remote)
- End of year discretionary bonus
- Pension scheme
- Private health insurance
- Pizza and drinks every Friday
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