Global Ecommerce Trading Executive

4 days ago

South Shields, South Tyneside, United Kingdom Barbour Full time
About the Role

We are seeking a highly skilled Global Ecommerce Trading Executive to join our team at Barbour. As a key member of our ecommerce department, you will play a crucial role in driving global sales and trading operations within our luxury brand framework.

Key Responsibilities
  • Support the Senior Global Ecommerce Trading Manager in developing and implementing a clear merchandising strategy, driven by core retail KPIs and trading analytics.
  • Coordinate the visual display of all brands and products across international websites, ensuring a premium online customer experience.
  • Continuously evaluate the online customer journey, identifying opportunities to maximise sales and improve site performance.
  • Work closely with the ecommerce team to develop and execute a global personalization strategy.
  • Collaborate with digital agencies to ensure all paid marketing activity is commercially driven and accurate against the trade calendar.
  • Build strong relationships with cross-functional teams, including B&M, marketing, and content, to ensure productivity is maximised and everything is available for launches.
  • Report on weekly KPIs, identifying risks and opportunities for improvement and providing recommendations to the business.
  • Support assortment planning for ecommerce and agree plans with the wider business.
  • Work with the core B&M team to ensure digital is front of mind and influence in-season trading for assigned product areas.
  • Lead monthly digital meetings with B&M, providing insight into customer journey and ecommerce metrics.
  • Challenge distribution of stock to increase potential for incremental sales.
  • Display an in-depth, customer-focused knowledge of premium lifestyle markets and buying trends.
  • Ensure the correct level of NPD is present while also pushing slow sell-through items.
  • Offer a commercial view on all email and content output within the team.
  • Consistently challenge customer proposition, including delivery and returns options.
  • Customer Journey - work closely with Google Analytics to identify opportunities to maximise sales.
  • Understand where customers are dropping off and provide solutions to management.
  • Site Performance - aware of differences between international markets in terms of traffic and trading.
  • Analyse all site KPIs from a device and channel split standpoint and pinpoint trading opportunities for growth.
  • Constantly monitor site health, ensuring no critical bugs impact sales.
  • UAT testing on merchandising and trade-specific roadmap releases.
Requirements
  • Experience of consumer ecommerce and areas of performance marketing.
  • Technical understanding of ecommerce platforms on a global level (Salesforce Commerce Cloud would be beneficial).
  • An understanding of a CRM system and analytics solution such as GA.
  • Experience of understanding consumer experience in an ecommerce environment.
  • Solid grasp of retail merchandising principles and supporting metrics.

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