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Global Trade Marketing Manager

2 months ago

South Shields, South Tyneside, United Kingdom Barbour International Full time

Job Title: Global Trade Marketing Manager - Sell In

Job Summary:

We are seeking a highly skilled Global Trade Marketing Manager - Sell In to join our Global Marketing team at Barbour International. This role will be key to supporting the Senior Global Trade & Consumer Marketing Manager with the management of our seasonal launches.

Key Responsibilities:

  • Seasonal Launch Management: Manage the delivery of our Autumn Winter and Spring Summer seasonal launches to our global partners.
  • Global Sales Support: Ensure all our global sales teams have the tools they need to succeed for seasonal sell in.
  • Collaboration with Design Teams: Work closely with our internal design, studio, brand and wider marketing teams to create innovative, informative and effective sales tools.
  • B2B Site Management: Manage our global B2B site NuOrder, ensuring all product imagery and information is uploaded ahead of seasonal launches, continuing to develop its offering and finding new solutions to improve our selling journey.
  • Global Showroom Delivery: Support the International Display Manager with the delivery of global showrooms, ensuring all our regional markets have the assets required on time for successful implementation.
  • Asset Management: Manage the Barbour Library & Image App ensuring this is up to date with all relevant assets for global markets/stakeholders use.
  • Relationship Building: Develop strong relationships with UK, US & German Marketing teams and support with planning, implementation and reviewing key partner plans for sell-in.
  • Sample Management: Be the key liaison with the studio team for all sample needs for photography/assets; Specials, Pick Up Shoots, Sales tools.
  • Data Analysis: Conduct seasonal data analysis of forecast and DTC/wholesale buy data to better inform the wider marketing team for planning.
  • Trade Marketing Execution: Collaborate with appropriate internal and external agency teams to achieve world-class levels of trade marketing execution.

Requirements:

  • Marketing Experience: Previous marketing experience (at least 4-6 years).
  • Adaptability: Flexible methods with a positive approach to change.
  • Communication Skills: Pleasant and efficient telephone manner.

Benefits:

  • Discretionary Bonus Scheme: Discretionary Company bonus scheme.
  • Staff Discounts: Staff Discount.
  • Staff Shop: Staff Shop.
  • Healthcare Cash Plan: Healthcare Cash Plan.
  • Holiday Entitlement: 25 days holiday as standard increasing with length of service plus bank holidays.
  • Training and Development: Access to training and development activities to support your career development.
  • Free Parking: Free onsite parking.
  • Subsidised Canteen: Subsidised canteen.
  • Flexible Working: Operate hybrid & flexible working.
  • Wellbeing Support: Wellbeing support.