Senior Demand Generation Marketing Manager

2 weeks ago


Greater Manchester, United Kingdom The Portfolio Group Full time

This is an exceptional opportunity to spearhead demand generation marketing efforts for a pioneering SaaS brand based in the heart of Manchester.

As the Head of Demand, you will play a pivotal role in driving revenue growth through the development and execution of data-driven multi-channel marketing campaigns.

You will work closely with cross-functional teams to identify target audiences, optimise marketing funnels, and implement strategies that drive qualified leads, conversions, sales, and revenue growth.

About The Role

This hands-on position focuses entirely on improving the number of MQLs and SQLs. You will be responsible for campaign ROI and tracking the data analytics of marketing.

This is ideal for a growth-minded marketer experienced in targeting SME and middle market companies who requires someone hands-on, creative, and focused on outcomes.

  • Develop and execute data-driven multi-channel marketing campaigns to meet business goals.
  • Work closely with cross-functional teams to identify target audiences and implement strategies that drive qualified leads and conversions.
  • Optimise marketing funnels to improve the number of MQLs and SQLs.
  • Responsible for campaign ROI and tracking the data analytics of marketing.
Key Responsibilities
  1. Developing and executing multi-channel marketing campaigns to meet business objectives.
  2. Collaborating with cross-functional teams to identify target audiences and develop effective marketing strategies.
  3. Analysing campaign performance and identifying areas for improvement.
  4. Implementing changes to marketing funnels to increase the number of MQLs and SQLs.

The salary for this role is approximately £55,000 - £65,000 per annum, commensurate with experience.

About Us

We are a dynamic team at The Portfolio Group, dedicated to delivering innovative solutions to our clients.

We value creativity, collaboration, and continuous learning in our team members.



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