High-Volume Demand Generation Specialist
4 weeks ago
Job Summary
Purple is seeking a highly analytical and technology-savvy individual to lead our high-volume demand generation efforts.
Key Responsibilities
- Leverage data, marketing automation, and AI-powered tools to personalize messaging, segment audiences, and optimize campaign performance.
- Manage email marketing campaigns, ensuring high deliverability rates, engaging content, and effective calls to action.
- Create and optimize landing pages, forms, and other conversion assets to maximize lead capture.
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Stay up-to-date on best practices and emerging technologies in high-volume, data-driven demand generation, particularly in relation to email deliverability and best practices for bulk sending.
- Develop and manage relationships with key partners, providing them with the resources and support they need to generate leads and drive joint marketing initiatives.
Requirements
- Data-Driven & Analytical: Highly analytical with a data-driven approach to decision-making. Proficiency in interpreting data and translating it into actionable insights.
- Technology Savvy: Comfortable working with marketing automation platforms, CRM systems, and other marketing technologies.
- Significant experience in B2B demand generation, with a strong focus on high-volume, data-driven campaigns.
- Experience working with marketing automation platforms and CRM systems.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
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