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Head of Demand Generation

3 months ago

Manchester, United Kingdom Ryft Full time

About Ryft

Ryft is a Manchester based Fintech that provides payment solutions for businesses across the UK and EU. We simplify complex, multi-sided payments by offering a full end-to-end solution. Ryft operates in one of the most exciting areas of the FinTech sector as Marketplaces have changed the way millions of people buy and sell online. Software companies are also now using payments to create exciting products for their customers and to generate entirely new revenue streams – all of which can be facilitated by Ryft.


About the role

We have a clear understanding of our target market and have well-defined ideal customer profiles. We’re now looking for someone who can leverage this foundation to take our B2B marketing strategy to the next level. You will bring a wealth of experience in Account-Based Marketing (ABM) and Account-Based Experience (ABX), using these methodologies to design and execute highly personalized campaigns that maximize our reach, engagement, and conversions with key accounts.


Your role will involve closely collaborating with sales and product teams to align marketing efforts with our broader business objectives. You’ll need a strategic mindset to craft targeted campaigns that speak directly to the pain points and needs of our ideal customers. Additionally, you’ll bring tactical expertise, utilizing digital channels, analytics, and CRM tools to monitor performance, refine strategies, and ensure we’re getting the most out of every opportunity.

This position demands someone who can operate with autonomy, has a deep understanding of B2B buyer journeys, and knows how to build long-lasting relationships with decision-makers. If you’re passionate about creating meaningful experiences for high-value clients and can demonstrate a proven track record of ABM/ABX success, we want to hear from you


You will...

· Come in and work with external agencies to foster and develop existing relationships

· Build relationships with decision makers internally, ensuring exec level buy in for your strategies

· Understand client needs and build marketing strategies around those needs

· Support the commercial team in the execution of sales initiatives


The key function of this role will be centered around building and executing on a central strategy in demand generation and Business to Business leads.


What we are looking for:

· Experience working with a rapidly growing scale up, in the business to business space (ABM/ABX)

· Experience across different fields, namely SEO, PPC, PR and others

· Experience in a role where pipeline generation has been a requirement