Demand Generation Leader

3 weeks ago

Manchester, United Kingdom The Portfolio Group Full time

Job Title: Demand Generation Leader

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About the Role:

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We are seeking an experienced Demand Generation Leader to join our team at The Portfolio Group. As a key member of our marketing department, you will be responsible for developing and executing data-driven, multi-channel marketing campaigns that drive pipeline growth and revenue.

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Your Key Responsibilities:

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  • Develop and execute high-performing demand generation campaigns across multiple channels.">
  • Build and maintain strong relationships with cross-functional teams to drive collaboration and alignment.">
  • Drive conversions by optimizing the buyer's journey at every stage.">
  • Analyze performance data to measure, report, and continuously improve campaign success.">
  • Utilize tools and strategies to optimize SEO, SEM, PPC, and other multi-channel marketing efforts.">
  • Implement account-based marketing (ABM) strategies for targeted success.">
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Requirements:

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To succeed in this role, you will need:

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  • A proven track record in B2B digital marketing, with a focus on demand generation.">
  • Expertise in multi-channel campaigns (SEO, SEM, PPC, owned, earned, and paid media).">
  • Demonstrated success in driving revenue through effective lead generation strategies.">
  • Knowledge of data acquisition and management to fuel lead nurturing and outbound programs.">
  • Hands-on experience with ABM go-to-market strategies.">
  • Strong persuasive copywriting and communication skills.">
  • A highly analytical and data-driven mindset to measure and optimize performance.">
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What We Offer:

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As a Demand Generation Leader at The Portfolio Group, you can expect:

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  • A competitive salary of $110,000 - $140,000 per year.">
  • A dynamic and forward-thinking work environment.">
  • Ongoing training and development opportunities.">
  • The chance to collaborate with a talented team of professionals.">
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About The Portfolio Group:

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We are a global leader in the SaaS industry, known for innovation and excellence. Our team is passionate about shaping the future of marketing and driving business success.

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Location:

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This role is based in IND MANS.

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