Head of Demand Generation

2 weeks ago

Manchester, United Kingdom The Portfolio Group Full time

This is a fantastic opportunity to join a disruptive and quickly growing SaaS brand based in the heart of Manchester


Do you want to join a company who understands the power of an ambitious marketing team in driving revenue?


If you want to fast-track your marketing career within B2B/SaaS demand generation, read on


As the Head of Demand, you will play a crucial role in the growth of our B2B marketing:


Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimise marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth.


Hands-on role focussing entirely on improving the number of MQLs and SQLs. This role is ideal for a growth-minded marketer experienced in targeting SME and middle market companies. It requires someone hands-on, creative, and focused on outcomes, who will be responsible for campaign ROI and tracking the data analytics of marketing. You will also be responsible for identifying the most attractive business opportunities and developing the right marketing approaches to unlock them.



Day to Day


  • Open-minded and creative, able to create thumb-stopping demand generation campaigns to meet business goals.
  • Commercial mindset with a proven track record of delivering demand generation initiatives.
  • Self-starting and curious - full of new ideas to try.
  • Outstanding attention to detail with excellent organisational skills
  • Superb written and verbal communication skills
  • Analytical mindset, autonomous, and motivated to build demand generation marketing plans and execute them.
  • Comfortable working in a fast-paced, dynamic environment
  • Strong sense of urgency, adaptability, flexibility, and resourcefulness
  • Enjoy working in a cross-functional, collaborative team environment.



You?


  • Managing end to end multi-channel marketing campaigns
  • B2B Marketing focussed on demand generation.
  • B2B growth-based marketing
  • Experience of full range of digital marketing techniques
  • Proven ability to hit measurable targets.
  • B2B sales & marketing
  • Multi-channel marketing management
  • Analytical – Salesforce, GA4, attribution tools
  • Marketing automation team management – driving demand through email marketing, nurture etc. Lead scoring
  • Paid media experience (social, comparator sites, affiliates etc)
  • Experience working with SEO teams in particular driving links building via PR & SEO teams
  • Relevant Marketing qualification e.g. CIM

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