Demand Generation Specialist

2 weeks ago


Manchester, United Kingdom Purple Full time
Demand Generation Specialist at Purple

**Job Summary**
We are seeking an experienced Demand Generation Specialist to join our team. As a key member of our marketing operations department, you will be responsible for planning, executing, and optimizing high-volume campaigns that generate qualified leads and drive significant growth. Your expertise in leveraging technology and data analysis will be crucial in driving efficiency and scale in our demand generation efforts.

**Key Responsibilities:**
  • Leverage data, marketing automation, and AI-powered tools to personalize messaging, segment audiences, and optimize campaign performance.
  • Manage email marketing campaigns, ensuring high deliverability rates, engaging content, and effective calls to action.
  • Create and optimize landing pages, forms, and other conversion assets to maximize lead capture.
  • Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
  • Stay up-to-date on best practices and emerging technologies in high-volume, data-driven demand generation, particularly in relation to email deliverability and best practices for bulk sending.
  • Develop and manage relationships with key partners, providing them with the resources and support they need to generate leads and drive joint marketing initiatives.


**Requirements:**
  • Data-Driven & Analytical: Highly analytical with a data-driven approach to decision-making. Proficiency in interpreting data and translating it into actionable insights.
  • Technology Savvy: Comfortable working with marketing automation platforms, CRM systems, and other marketing technologies.


**What We Offer:**
  • A competitive salary range of $80,000 - $120,000 per year, depending on experience.
  • A dynamic and supportive work environment with opportunities for professional growth and development.


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