Senior Marketing Strategist for Demand Generation
1 week ago
This is an exceptional opportunity to contribute to the growth of The Portfolio Group, a leading SaaS brand based in Manchester. As the Head of Demand, you will play a pivotal role in driving revenue and developing data-driven marketing campaigns that achieve measurable targets.
The ideal candidate will possess a strong commercial mindset, with a proven track record of delivering demand generation initiatives. They will be responsible for campaign ROI, tracking data analytics, and identifying attractive business opportunities.
Responsibilities- Develop and execute multi-channel marketing campaigns to meet business goals.
- Manage end-to-end marketing processes, including digital marketing techniques, email marketing, and lead scoring.
- Collaborate with cross-functional teams to identify target audiences and implement strategies that drive qualified leads and sales.
- Analyse market trends and competitor activity to inform marketing decisions.
- Develop and maintain relationships with internal stakeholders to ensure alignment on marketing objectives.
The successful candidate will have experience working with B2B sales and marketing, as well as a solid understanding of marketing automation and attribution tools. A relevant marketing qualification, such as CIM, is also desirable.
We are offering a competitive salary of £48,416 per annum, plus benefits and opportunities for professional growth and development.
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