Digital Marketing Strategist for Healthcare Technology

1 week ago


Manchester, United Kingdom Allocate Full time
About Allocate

At Allocate, we're dedicated to revolutionizing healthcare by empowering organizations with cutting-edge technology and data insights. With a presence in the UK, Europe, the Middle East, Australia, Canada, and the United States, our mission is to create a world where patients receive the best and safest care possible.

A Career Opportunity

We're seeking an exceptional Digital Marketing Strategist for our Campaign Marketing Executive role, based in Stoke-on-Trent, to drive demand generation and maximize product adoption. As part of our global team, you'll collaborate with cross-functional teams to develop integrated marketing campaigns that align with customer needs and exceed business goals.

Your Role and Responsibilities
  • Assist in designing and executing campaign marketing strategies to drive demand, increase market share, and boost product adoption in the UK&I healthcare and UK&I Government and commercial markets.
  • Utilize various channels, including social media, events, digital, PR, and content, while collaborating with product marketing and sales teams to ensure messaging and value propositions align with customer requirements.
  • Develop a deep understanding of the competitive landscape, becoming an expert on our competitors and their positioning.
  • Work closely with product marketing and sales teams to ensure that messaging and value propositions align with customer needs.
  • Understand and document our buyer's process, including where they obtain information and the who, what, when, and why behind their decision-making.
Key Skills and Qualifications

We're looking for a talented individual with experience in marketing, preferably in demand generation or campaign areas within technology or software industries. You should have:

  • An excellent understanding of marketing principles and techniques.
  • Strong communication skills (listening, writing, and speaking).
  • Excellent organizational skills to deliver against required deadlines.
  • Good team working skills with the ability to work collaboratively and flexibly.
  • PREFERRED but not essential: Health and Care and/or Government and Commercial market experience in a similar role.
  • An analytical mindset with the ability to interpret data and make data-driven decisions.
  • A creative thinker with a customer-centric approach.
  • The ability to work effectively in a fast-paced, collaborative environment.
Benefits and Perks

We offer a range of benefits to support your career growth and well-being, including:

  • A competitive salary of £45,000 - £55,000 per annum.
  • Flexible hybrid in-office and remote working from home as agreed with your manager and the role nature.
  • Up to 30 days per year working remotely from anywhere globally.
  • Private Health Insurance.
  • Employer matching pension.

As a valued member of our team, you'll enjoy a dynamic and supportive work environment, opportunities for professional growth, and a chance to make a meaningful impact in the healthcare industry.



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