Digital Marketing Strategist

1 month ago


Manchester, United Kingdom The Hut Group Full time
Job Title: Digital Marketing Strategist

As a digital marketing strategist at The Hut Group, you will have the unique opportunity to shape and define a newly created function within our growing Nutrition Division. You'll work closely with our UK & EU commercial teams, influencing strategic decisions and driving sustainable business growth through consumer and shopper insights. With access to bespoke development programmes, unparalleled exposure to cross-functional teams, and a chance to impact the future of shopper marketing across Europe, this is more than just a role – it's a career-defining opportunity.

**Responsibilities:**
* Develop and deliver the Customer & Shopper Marketing Strategy, aligning brand plans with relevant channels to create a clear shopper engagement vision across Europe, with a primary focus on the UK.
* Work closely with UK & EU commercial teams to influence strategic decisions, drive growth and ROI through the development and execution of annual shopper marketing plans and budgets.
* Collaborate with the brand, product, and sales teams to ensure cohesive and fully maximized marketing plans, including input into the NPD process.
* Oversee the effective execution of in-store and online promotional activities, ensuring efficient implementation and maximized impact.

**Requirements:**
* Demonstrable experience in shopper marketing across multiple environments.
* Proven ability to manage and monitor budgets to ensure maximum ROI for shopper marketing activities.
* Strong project management skills with the ability to lead cross-functional teams.
* Strong proficiency in PowerPoint and Excel.
* Creative thinker with an eye for innovation and new ideas.
* Experience supporting commercial retail teams and influencing strategic decisions.
* Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

The estimated salary for this position is £55,000 - £65,000 per annum.

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