Digital Marketing Strategist

6 days ago


Manchester, United Kingdom The Right One Full time

About Our Company

The Right One is a multi-award winning, growing integrated marketing agency in Manchester seeking a seasoned PPC Manager to join our team. As a Digital Marketing Strategist, you will be responsible for setting up, optimizing, and managing lead generation campaigns on Google Ads and LinkedIn.

You will work closely with the client services team to keep clients informed about campaign performance, analyze data, and provide actionable insights through quarterly reports. This role requires collaboration with the Digital Strategy Manager to ensure paid media aligns with client strategies and mentoring a Digital Marketing Executive to support larger projects.

We are interested in speaking with Senior PPC Executives looking to take on new challenges or experienced PPC Managers seeking a fresh opportunity.

Key Responsibilities:
  • Develop and implement effective PPC campaigns to meet client Key Performance Indicators (KPIs) and achieve desired results.
  • Strategically manage client budgets to maximize Return on Investment (ROI), minimize Cost per Click (CPC), and Cost per Acquisition (CPA).
  • Analyze campaign performance, test ad copy, targeting, and bidding to enhance results.
  • Own the paid media strategy, driving lead generation and contributing to long-term sales growth.
  • Prepare and present detailed quarterly reports to clients, informing them of campaign progress and recommending optimizations.
Requirements:
  • A minimum of 3 years of experience in Paid Search advertising.
  • Familiarity with Google Ads, Excel, and Google Sheets.


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