Senior Product Marketing Manager

3 weeks ago

Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

Senior Product Marketing Manager – B2B Financial Publishing / Information Services – Hybrid in London, or Remote


To £65k Basic + 10% Bonus & Superb Benefits

(hybrid) - c2 days in London office per week.


*You must have at least 5 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products to be considered for this role*



This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Senior Marketing Manager. Working with the Head of Marketing and leading a small team, you will help develop and deliver the marketing strategy across a portfolio of subscription & intelligence products, events (conferences and awards) and client marketing solutions.



Requirements:


  • 5+ years’ experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
  • Subscriptions / publishing / information services / market intelligence product marketing experience
  • Experience in leading a small team (c2+ marketers)
  • Experience working closely with sales / business development functions
  • Good knowledge of customer data analytics and the ability to convert data into meaningful insight
  • Good understanding of SEO principles and strategies
  • Strong experience working with Analytics tools (e.g. Google Analytics)
  • Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
  • Experience optimizing performance across paid, website and email
  • Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
  • IT Literate; MS office, advanced Excel
  • Excellent communication skills both written and verbal



Main Responsibilities:


  • Oversee the development of high-quality brand and campaign materials, collaborating with both in-house and external designers.
  • Allocate, track, and report on the marketing budget, ensuring resources are used efficiently for maximum return on investment (ROI).
  • Create, build, and schedule email campaigns using marketing automation, prioritising high-quality content and effective audience targeting.
  • Analyse campaign performance and ROI by leveraging data-driven metrics and analytics to measure success, adjust strategies, and recommend optimisations for future planning.
  • Efficiently manage and schedule both organic and paid social media activities, focusing on click-through rates (CTR), lead generation, and cost per acquisition (CPA) for Accreditation products.
  • Develop, build, and schedule email campaigns emphasising high-quality content and targeted audience engagement.
  • Oversee internal display advertising on the brand's websites.
  • Create high-quality, customisable email templates with Pardot and Stripo to enhance marketing standardisation and improve efficiency.
  • Assist in building, maintaining, and optimising landing pages.



This role would suit someone looking to furhter their b2b marketing experience within a leading multi-national publishing brand, with excellent opportunities for progressing your career.



Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.



Key words: marketing, senior, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, remote, hybrid.

  • Senior Marketing Manager

    3 weeks ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing Manager – B2B Financial Publishing / Information Services – Hybrid in London, or RemoteTo £65k Basic + 10% Bonus & Superb Benefits(hybrid) - c2 days in London office per week.*You must have at least 5 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products to be considered for this...

  • Senior Marketing Manager

    1 week ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Senior Marketing Manager – B2B Financial Publishing / Information Services – Hybrid in London, or Remote To £65k Basic + 10% Bonus & Superb Benefits (hybrid) - c2 days in London office per week. *You must have at least 5 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products...

  • Senior Product Manager Lead

    1 month ago

    London, Greater London, United Kingdom My Product Path Full time £130,000 - £150,000

    Transformative Product Leadership OpportunityMy Product Path, a pioneering InsurTech company, is seeking a visionary Senior Product Manager I to spearhead the development of innovative insurance solutions. As a key member of our team, you will be responsible for leading the product roadmap, collaborating with cross-functional teams, and driving the creation...

  • Sales Marketing Specialist

    6 months ago

    London, United Kingdom Product Marketing Alliance Full time

    **The Company**: When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs; you name it, we’re home to thriving communities for them all. Our pioneering team delivers market-dominating events across the tech, marketing and finance industry. They bring together...

  • Head of Events Marketing

    2 weeks ago

    Greater London, United Kingdom Marketing Talent Full time

    Head of Marketing - B2B Events / Publishing - London - Maternity Cover Contract*You must have at least 6 years' commercial experience in overseeing Marketing campaigns for Global B2B events / publishing and team management experience in order to be considered for this role*This is a hybrid role with 3 days in the Central London office per weekThis is an...

  • Head of Events Marketing

    1 week ago

    Greater London, United Kingdom Marketing Talent Full time

    Job Description Head of Marketing - B2B Events / Publishing - London - Maternity Cover Contract *You must have at least 6 years' commercial experience in overseeing Marketing campaigns for Global B2B events / publishing and team management experience in order to be considered for this role* This is a hybrid role with 3 days in the Central London...

  • Senior Producer

    6 months ago

    London, United Kingdom Product Marketing Alliance Full time

    When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all. Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key...

  • Senior Marketing Manager

    4 weeks ago

    London, United Kingdom EMR Marketing Recruitment Full time

    Driven by expansion and the next phase of growth, this very well run real estate specialist is seeking a Senior Marketing Manager to design and implement the B2B & B2C marketing strategy.The ideal candidate will have a proven track record in leading marketing teams, developing comprehensive marketing strategies in real estate or adjacent industries and...

  • Senior Marketing Manager

    4 weeks ago

    London, United Kingdom EMR Marketing Recruitment Full time

    Driven by expansion and the next phase of growth, this very well run real estate specialist is seeking a Senior Marketing Manager to design and implement the B2B & B2C marketing strategy.The ideal candidate will have a proven track record in leading marketing teams, developing comprehensive marketing strategies in real estate or adjacent industries and...

  • Senior Marketing Strategist

    2 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Product Marketing Manager Job DescriptionAbout the Role:We are seeking an experienced and innovative Senior Product Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing function, you will be responsible for developing and executing the marketing strategy for our B2B financial...

  • Senior Product Manager, Care

    4 weeks ago

    London, Greater London, United Kingdom In Product Full time

    Job OpportunitySenior Product Manager - Up to £130,000 plus equity - 4 days a week in office Central LondonIn Product is partnered with one of the fastest growing software development Startups in London.The Product you will be working on creates connections between people, leveraging the latest machine learning to enable beautifully designed Products...

  • Head of Marketing

    2 weeks ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Head of Marketing - B2B Events / Publishing - London - Maternity Cover Contract*You must have at least 6 years' commercial experience in overseeing Marketing campaigns for Global B2B events / publishing. subscription products and team management experience in order to be considered for this role*This is a hybrid role with 3 days in the Central London office...

  • Head of Marketing

    1 week ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Head of Marketing - B2B Events / Publishing - London - Maternity Cover Contract *You must have at least 6 years' commercial experience in overseeing Marketing campaigns for Global B2B events / publishing. subscription products and team management experience in order to be considered for this role* This is a hybrid role with 3 days in...

  • Senior Marketing Manager

    3 weeks ago

    london, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing Manager – B2B Financial Publishing / Information Services – Hybrid in London, or Remote To £65k Basic + 10% Bonus & Superb Benefits (hybrid) - c2 days in London office per week. *You must have at least 5 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products to be considered for...

  • Head of Marketing

    1 week ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Head of Marketing - B2B Publishing - London - 12 Month Mat Cover Contract *You must have at least 6 years' commercial experience in creating and delivering Marketing campaigns for Global B2B subscriptions / publishing products, events, awards, rankings, accreditations, or benchmarking products and team management experience in order to...

  • Head of Marketing

    4 days ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Head of Marketing - B2B Financial Publishing - London - 3-6 Month Contract *You must have at least 6 years' commercial experience in creating and delivering Marketing campaigns for Global B2B subscriptions / publishing products, events and team management experience in order to be considered for this role* This is an exciting...

  • Marketing Manager for Product Design and Engineering

    1 month ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Job Requisition ID #24WD81439Position OverviewAutodesk is seeking a seasoned marketing professional to lead the development of integrated marketing plans for the product design and engineering audience. This is an exciting opportunity to combine your relevant industry experience with your understanding of marketing channels to create high-impact, engaging...

  • Senior Event Coordinator

    6 months ago

    London, United Kingdom Product Marketing Alliance Full time

    **The Company**: When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all. With 70,000+ professionals part of our communities and a never-ending supply of content, courses, events, and memberships,...

  • Head of Marketing

    3 weeks ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Head of Marketing - B2B Publishing - London - 12 Month Mat Cover Contract*You must have at least 6 years' commercial experience in creating and delivering Marketing campaigns for Global B2B subscriptions / publishing products, events, awards, rankings, accreditations, or benchmarking products and team management experience in order to be considered for this...

  • Senior Marketing Executive

    4 weeks ago

    Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Events Marketing Executive – International B2B Events / Conferences – LondonNB - you must have 2+ years of B2B Events Marketing experience to be considered for this roleup to 38k Basic plus 10%-20% Bonus + Great Benefits (including 5 weeks’ holiday, health, life insurance, great pension scheme, share options, season ticket loan, etc)This role is...