GTM Marketing Strategist
4 days ago
**Job Overview / Purpose:**
As a key member of the Gated Talent Marketing team, you will manage, own and execute the AI go-to-market plan. You will be a strategic marketer who is passionate about supporting growth, revenue generation, driving brand awareness and creating a great experience for our customers and prospects in the UK.
- Translate business objectives, market opportunities and portfolio offerings into formal, integrated marketing plans and campaigns for AI.
- Develop and execute marketing campaigns and initiatives with a digital-first strategy that generate marketing qualified leads from targeted prospects or cross-sell opportunities within existing customers.
- Create sales enablement plans to drive sales adoption of the portfolio and support conversion of marketing qualified leads to pipeline opportunities through Digital Sales and wider sales teams.
- Create effective assets and content for websites, campaigns, events, and sales enablement dedicated for the AI GTM.
- Build and manage relationships with 3rd party agencies, freelancers, and Microsoft to ensure alignment and execution of campaigns are managed to a high standard.
- Manage the end-to-end messaging life cycle, converting messaging into compelling client story-led content across various formats, audiences, channels, and communications.
- Create and execute scalable demand generation programs to create and nurture opportunities across industries, personas, and key client challenge areas across channels such as events, thought-leadership, digital, social, and more.
- Iterate, test, and learn what works and what doesn't to help drive results.
- Conduct market research and competitor analysis monthly and present to the commercial team monthly.
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