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Strategic AI Marketing Specialist

1 month ago

Sheffield, Sheffield, United Kingdom Gated Talent Full time

**About Gated Talent**

We are a dynamic company looking for a talented individual to join our team as a Strategic AI Marketing Specialist.

**Salary and Benefits**

The successful candidate can expect a competitive salary of £80,000 - £100,000 per annum, depending on experience. In addition to a salary, we offer a range of benefits, including 25 days holiday, home working allowance, employee assistance programme, company sick pay scheme, private health insurance, enhanced parental pay and leave, cyclescheme and electric car scheme.

**Job Description**

We are seeking a commercially minded marketing professional with experience in AI solutions. The ideal candidate will have five or more years' experience in a marketing role, preferably within the technology industry. They will be responsible for managing, owning and executing the AI go-to-market plan, developing and executing marketing campaigns with a digital-first strategy, creating sales enablement plans to drive sales adoption of the portfolio, and creating effective assets and content for websites, campaigns, events, and sales enablement dedicated for the AI GTM.

**Required Skills and Qualifications**

The successful candidate will need to have strong knowledge of revenue marketing, excellent eye for good positioning, writing, and design, CIM Marketing Level 6 or relevant degree, and Microsoft Azure AI Fundamentals.

**Key Responsibilities:**

  • Translate business objectives, market opportunities and portfolio offerings into integrated marketing plans and campaigns for AI.
  • Develop and execute marketing campaigns with a digital-first strategy, generating marketing qualified leads from targeted prospects or cross-sell opportunities.
  • Create sales enablement plans to drive sales adoption of the portfolio and support conversion of marketing qualified leads to pipeline opportunities.
  • Create effective assets and content for websites, campaigns, events, and sales enablement dedicated for the AI GTM.

**How You Will Make an Impact:

You will play a key role in driving growth, revenue generation, driving brand awareness and creating a great experience for customers and prospects in the UK.