Digital Marketing Strategist
1 day ago
We are seeking an experienced Digital Marketing Lead to drive revenue growth and enhance customer experiences through innovative campaigns and cutting-edge digital initiatives in the leisure and hospitality industry.
This is a unique opportunity to join a well-established business and take ownership of their digital strategy, aligning with overall business objectives.
The role reports directly to the Director of Marketing and Communications and is based onsite 5 days a week in Doncaster.
Key Responsibilities:- Digital Strategy Development: Align digital initiatives with the organisation's goals to increase engagement, sales, and brand growth across multiple platforms.
- Cross-Functional Collaboration: Foster collaboration with sales, marketing, and creative teams to ensure seamless execution of digital efforts.
- Paid Advertising Campaigns: Plan and execute PPC, display, and social media initiatives to attract high-quality traffic and drive conversion rates.
- Website Performance: Oversee website performance, ensuring an exceptional user experience, SEO optimisation, and robust e-commerce capabilities.
- Digital Content Creation: Manage the creation of impactful and engaging content for websites, email campaigns, SMS, apps, and social media.
About You:
- Experience: At least 5+ years in a senior digital marketing role, ideally within the leisure or hospitality sectors.
- Leadership: Strong track record of managing and developing teams and building effective relationships with external agencies.
- Digital Expertise: In-depth knowledge of PPC, SEO, social media marketing, and CRM strategies.
Salary Range: £60,000 - £70,000 + benefits
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