Digital Marketing Specialist
5 days ago
**Job Description**
We are seeking a talented Digital Marketing Specialist to join our team at Marsden Group, a well-established leader in the medical and weighing device sectors.
This is an exciting opportunity for an ambitious marketer to lead our digital marketing efforts across web, social, and email.
The successful candidate will report to senior leadership and be responsible for content planning, campaign execution, and performance analysis.
About the Role:
- Manage content calendars for web and social media, using tools like Hootsuite and CMS.
- Plan and execute e-marketing campaigns, including email workflows via CRM platforms (e.g., Campaign Monitor).
- Track campaign performance with Google Analytics, provide insights to improve ROI, and monitor competitors.
- Create engaging visual and written content using Canva and AI tools, joining forces with external agencies when needed.
- Support various marketing initiatives, including exhibitions, PR, brochure production, and new product launches.
- Work closely with cross-functional teams to execute ad-hoc projects and meet business needs.
Requirements:
- 3+ years of marketing experience, particularly in digital, CRM and campaign delivery working with B2B and D2C ideally
- Proficient with CRM platforms (e.g. Campaign Monitor, Mailchimp).
- Strong content creation skills using Canva and AI tools (e.g. ChatGPT).
- Familiar with Hootsuite or similar scheduling tools.
- Knowledgeable in Google Analytics and campaign performance tracking.
- A proactive, creative thinker with excellent written communication skills.
- Well-organised, detail-oriented, and able to juggle multiple projects in a fast-paced environment.
Benefits:
- Competitive salary (£35,000 - £40,000 per annum)
- Growth opportunities within a supportive, ambitious team.
- Hands-on experience across a wide range of marketing activities (digital, PR, events, etc.).
- A progressive, inclusive culture focused on innovation and career development.
- 22 days holiday, EAP scheme, and auto-enrolment pension.
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