Senior Brand Strategist
1 month ago
As Jaywing continues to grow, we are seeking a Senior Strategist to play a pivotal role in shaping and executing comprehensive communication strategies for our clients. This individual will collaborate closely with various teams to develop integrated communication plans that effectively meet our clients' objectives and drive measurable results.
The ideal candidate will possess a deep understanding of the evolving media landscape, consumer behavior, and emerging communication trends. They will be a strategic thinker, a creative problem solver, and an effective communicator who can lead client engagements and drive innovation in communication approaches.
- Strategic Planning: Lead the development of communication strategies aligned with client objectives, target audience insights, and market trends using the agency model of Culture, Audience, Market & Brand.
- Supporting Client Engagement: Serve as the strategic point of contact for clients, building strong relationships based on trust and delivering strategic counsel to support the agency ambition to be seen as a strategic partner to clients and not just a supplier.
- Research and Insights: Conduct in-depth research to gather insights into target audiences, competitive landscape, industry trends, and relevant market data using the agency tools, in-house data science teams, and external first-party research partners.
- Integrated Campaign Development: Work cross-functionally with internal teams to develop integrated communication campaigns that leverage the strengths of various channels and platforms.
- Measurement and Optimisation: Work with channel teams to establish key performance indicators (KPIs) and measurement frameworks to track the effectiveness of communication initiatives.
Key Skills and Expertise:
- Strategic Thinking: Ability to think critically, identify opportunities, and develop innovative communication strategies that drive business impact.
- Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.
- Research and Analysis: Proficiency in conducting qualitative and quantitative research, analysing data, and extracting actionable insights.
- Digital Fluency: Understanding of digital marketing channels, social media platforms, and digital analytics tools.
Requirements:
- Bachelor's degree in Communications, Marketing, Advertising, or related field with a strong academic understanding of brand and communication theory.
- Minimum of 7 years of experience in communications strategy, preferably in an agency environment.
- Proven track record of developing and implementing successful communication campaigns across multiple channels and industries.
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