Digital Media Marketing Strategist

6 hours ago

Sheffield, Sheffield, United Kingdom British Land Full time

Job Overview

We are seeking an experienced Digital Media Marketing Strategist to join our team at British Land.

About the Role

This is a dynamic and challenging role that requires a strong understanding of digital marketing and media buying. As a Digital Media Marketing Strategist, you will be responsible for developing and executing integrated paid-for digital campaigns across our retail portfolio. You will work closely with our Marketing team and external agencies to plan and manage media budgets, ensure KPIs are met, and optimise organic social content across all chosen platforms.

Key Responsibilities

  1. Direct the social and paid-for digital media strategy across our retail portfolio, driving reach and engagement.
  2. Collaborate with our Creative team to develop and build integrated digital campaigns and engaging digital content.
  3. Lead in developing and implementing comprehensive social media strategies (organic content calendars & influencer programme) that align with brand goals and channel objectives.
  4. Ensure we stay at the forefront of new digital display technologies and formats, utilising dynamic ads, rich media, and high-impact formats.
  5. Drive idea generation for social campaigns and oversee delivery through internal teams.
  6. Plan and train junior team members to maintain best practices.
  7. Translate monthly and campaign-specific reporting into tangible actions to improve engagement and share these with Marketing managers.
  8. In conjunction with our Logistics business, plan and deliver paid campaigns to drive lead generation and develop our own lead pipeline.
  9. Manage key agency relationships/budgets relating to media buying and social media.
  10. Ensure data is at the heart of decision-making, leveraging insight to inform content strategy, set objectives, measure, and report success.
  11. Key controls: Image library maintenance, secure document storage, procurement protocols, GDPR compliance, brand compliance, budgetary control, platform security – password controls.

About You

To succeed in this role, you will need:

  • Excellent organisational and communication skills both written and verbal.
  • A confident, pro-active self-starting individual who works well under pressure within a high-volume environment.
  • Strong attention to detail and accuracy. An inquisitive mind and a drive for continual improvement.
  • Solutions-driven, innovative, and creative thinking.
  • Experience in scoping and preparing briefs / managing associated budgets.
  • A deep understanding of Social Media platforms including but not limited to Instagram, Facebook, TikTok, and YouTube as well as planning and scheduling platforms. Proficiency in Google Analytics.
  • Experience leading small/medium-scale projects and/or campaigns, with knowledge of digital marketing.
  • Desirable - recognised marketing qualification or prepared to study for one.
  • Significant experience in a marketing-related position.
  • Experience performance-managing service providers and agencies.

Our Values

We believe in shared success and enabling people to be themselves. If you want to feel listened to and understood in an environment where your opinions count and bright ideas are encouraged, you've come to the right place.

At British Land, our values are what we stand for. They connect us every day to our vision, purpose, and strategy. They help us promote an inclusive, positive, and collaborative culture. We thank our people with rewards that feel rewarding.

Salary Information

The salary range for this position is £60,000-£80,000 per annum, depending on experience.

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