Content Strategist
4 weeks ago
We are seeking a skilled Content Strategist to join our Communications team at CRH. This role will play a key part in planning, designing, and executing communications content across various channels, ensuring engaging and inspiring content that caters to different audiences and supports our company's ambition.
Key Responsibilities- Design and implement an overall editorial plan, ensuring content is aligned internally and externally, and delivered to agreed schedules.
- Work in collaboration with regional and global teams to gather content and news stories, and ensure they are prepared to support upcoming global content and activities.
- Produce high-quality content that engages and educates our target audience, including employee newsletters, announcements, video content, press releases, articles, whitepapers, blog posts, social media content, and website copy.
- Experiment with, evaluate, and optimise content formats to ensure our messages reach, engage, and inspire target audiences.
- Ensure internal communication messages are consistent and aligned with external messaging.
- Monitor and measure the effectiveness of all communications activity and channels.
- Engage and manage external suppliers to support content creation, as required.
- Support content development for ad-hoc project campaigns, as required.
- Support planning and execution of events, both employee and customer, virtual and in person.
- To have a communications or marketing qualification or equivalent work experience, preferably in an editorial or planning role.
- To be an experienced writer and editor, with an exceptional eye for detail and the ability to produce compelling content for a range of audiences.
- Experience in communications measurement and the ability to demonstrate campaign ROI.
- Developed project and stakeholder management skills.
- Experience of working in a matrixed organisation and communicating effectively with a diverse audience, where English is not the first language.
- A knowledge of the latest communications and/or marketing trends and best practices.
- To have technical experience of working across digital/social media platforms; video-editing and web design is not required but an advantage.
- To be fluent in English. Other languages (German, French, Dutch) are an advantage.
We offer a global business with a culture that values opportunity for growth, development, and internal promotion. Our benefits include highly competitive base pay, pension contribution, hybrid and flexible working, and a range of other benefits specific to your role and location.
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