Marketing Campaign Strategist
1 week ago
Holland and Barrett is seeking an experienced Marketing Campaign Strategist to drive customer-focused communications that align with our brand proposition and support business growth.
This role involves leading and delivering TTL customer-led campaigns on time, ensuring positive ROI.
Key Responsibilities:
- Lead and deliver TTL customer-led campaigns on time, ensuring positive ROI.
- Oversee the creation and delivery of campaign briefs, total media planning, and budget management.
- Ensure creative integration across all marketing channels.
- Manage ATL production, including media buying briefs, and post-campaign analysis.
- Coordinate cross-channel marketing activities for Corporate Charity Partnerships.
- Liaise with marketing teams to align content with the business plan.
- Support SMEs in tactical planning and monitor campaign results against set KPIs.
- Attend key meetings and support cross-channel marketing plans for H&B App objectives.
Salary: £40,000 - £50,000 per annum
Location: Nuneaton, with a hybrid model allowing 2-3 days on-site work per week.
The Person:- An experienced Marketing Professional with knowledge of marketing channel ecosystems, social platforms, and brand consistency.
- A proven ATL marketing experience.
- Strong stakeholder management and influencing skills.
- Expertise in budget management for media and production.
- Creative and able to deliver clear customer communications.
- H&B Employee Discount - 25%
- Bonus
- Pension company contribution
- 33 Days Holiday per year (Inclusive of bank holidays)
- Private Medical Care
- Exclusive benefits, free advice, and savings from a range of retailers and providers
- Electric Car Scheme
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