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Brand and Reputation Manager

2 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Ways to Wellness Full time
About the Role

We are seeking a highly skilled and experienced Marketing and Communications professional to join our team at Ways to Wellness. As a key member of our leadership team, you will play a critical role in developing and implementing our marketing and communications strategy to position our organization as a leader in innovative non-medical service development.

Key Responsibilities
  • Strategic Marketing and Communications
    • Develop and implement a comprehensive marketing and communications strategy to support our organizational goals and objectives.
    • Work closely with our Chief Executive and Board to ensure alignment with our overall strategy.
  • Brand Management
    • Develop and maintain our brand identity, including our visual brand, tone of voice, and key messaging.
    • Ensure consistency in our branding across all channels and touchpoints.
  • Public Relations and Media
    • Develop and implement a public relations strategy to raise our profile and build relationships with key stakeholders.
    • Work with our team to identify and secure media opportunities to showcase our work and achievements.
  • Digital Communications
    • Develop and implement a digital communications strategy to engage with our target audiences and build our online presence.
    • Work with our team to create and curate engaging content for our website, social media, and email channels.
  • Event Planning and Management
    • Plan and manage events, conferences, and workshops to support our marketing and communications objectives.
    • Work with our team to identify and secure speakers, sponsors, and other stakeholders.
  • Team Management
    • Line manage our Marketing and Communications Officer to ensure effective delivery of our marketing and communications objectives.
    • Provide coaching, guidance, and support to develop their skills and knowledge.
Person Specification

We are looking for a highly skilled and experienced Marketing and Communications professional who can demonstrate the following:

  • Significant experience of operating at a senior level in marketing and communications.
  • Experience of managing and working with a wide range of stakeholders, including senior executives, board members, and external partners.
  • Proven track record of developing and implementing successful marketing and communications strategies.
  • Excellent written and verbal communication skills, including the ability to turn complex information into accessible information.
  • Ability to work proactively, independently, and as part of a team.
  • Strong analytical and problem-solving skills, with the ability to evaluate the effectiveness of marketing and communications campaigns.
  • Knowledge of marketing and communications best practice, including GDPR and data protection.
What We Offer

We offer a competitive salary and benefits package, including 30 days annual leave, a wellbeing cash plan, and a pension contribution. We are also committed to providing ongoing training and development opportunities to support your career growth and success.